I was thrilled by the interest in the first post in this series – thank you to everyone who posted it on Facebook, retweeted the link and sent me messages and questions.
Going back to those 4 questions we looked at in Part 1:
- What is it about your current role that pushes you towards self-employment?
- What would be the main reason for your transition?
- What areas do you have valuable knowledge in (be specific)?
- What are your marketable skills?
If ‘more money’ was included in your answers for numbers 1 and 2. Do not quit your day job. Being self-employed does not mean that you will magically earn more. In fact, you’ll probably earn less (at least in the first few years). What you can do if money is a driving force, is supplement your day job income with creative income. Or go part-time in your current role and utilise your newly free time to work on creative projects.
Take a long hard look at what you have written for numbers 3 and 4. Write them out side by side as a list and link knowledge based answers with skill based answers. Not all of them will partner up with something else and some of them will be able to be connected with multiple skills.
Here’s an example of what someone’s Creative Knowledge and Skill Set might look like (examples inspired by some lovely, talented friends of mine):
Now comes the slightly trickier part. How to create income streams out of your knowledge and skills.
Put the groups you have created on separate sheets on paper. Start writing possible products and/or services that you could offer if you combined these sets of knowledge and skills. Underneath each product and service write what you would need in order to be able to produce or offer it (equipment, extra training, office space etc).
Hopefully it is a pleasant surprise to see all the possibilities that come out of what you already know and how easy it would be to start the wheels in motion on some of the projects.
For the example above, I would suggest that the person has a lot that they could started on right now.
- Start to do some logo designs for friends/acquaintances for free to grow a portfolio and get feedback on designs. Then you can start a website aimed at small businesses that require low cost, professional looking logos.
- You could also write a blog post/eBook on how to teach yourself Photoshop. Research top graphic design/photography blogs/websites to see if they’ll host it as a guest post which would generate traffic through a link to your logo design website. It’s all about free promotion and visibility people!
- Start to create a theatre/film makeup portfolio. There are a lot of models and photographers needing to build theirs, so aim to find people who are willing to trade their time for shots of the completed work.
- You could upload tutorial videos on YouTube, linking to a blog on theatre makeup techniques or a website offering your services. Eventually, down the track, you could create a workshop targeting makeup artists that would like to get into this specialised field.
- In terms of your knowledge of art history, you could start small tours of your city, focusing on the outdoor art and the background behind the pieces and the artists.
- Tutoring kids or adults in Spanish one on one is a no-brainer.
- Of course throwing amazing dress up parties is valuable knowledge. Create a website for boutique event planning, specifically themed parties. Make sure you keep them small initially and only take on one or two projects at a time. You could start by writing guest posts for lifestyle bloggers in your city/country on specific themes or ‘things that commonly go wrong and how to avoid them’, linking to your website and therefore your services.